Marketing in educational settings, whether that be in schools, colleges or universities, requires time, focus and dedication. In addition to this, you need to think about how your establishment is building awareness in preparation for when the time comes for that all-important pupil enrolment window.
In our opinion brand sits at the heart of education marketing. Remember, brand is more than just a logo.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or services over another.”
Seth Godin Source: https://www.vistaprint.com/hub/branding-quotes
This quote is equally relevant to education settings as well as commercial settings. Prospective students are making decisions based on the information they have access too.
So, memories in some cases from parents, friends and others may have been through that establishment. Through their lived experience, they became brand advocates or possibly critics. Whilst the past remains in the past and not much can be changed and you can look to build more advocates for the future. So, how do we go about that future?
Education is changing all the time, and past experiences can no longer be directly compared to the education of years gone by.
This is where Hubspoke Media come in. We support education establishments by telling their stories and raising awareness about what they do. We are here to showcase the great work that takes place each week in education settings. Whether it is a student or a teacher feature (yes, we know that rhymes), we can help educators shine a light on the great work they do.
For us, it all starts with a media session. Cameras, mics and lights; we turn up ready to start capturing quality media to tell your stories. Once we have captured the media, we now have our building blocks to form the basis of your marketing.
Here is the Darlington College TV Advert produced by Hubspoke Media.
Some will view prospectuses as old hat; however, they are still an important part of the marketing mix when it comes to education. The traditional prospectus can serve a great purpose online, providing a glossy, curated experience for the reader. They can be printed, but they can also serve as an additional tool for data capture – provide your email to send you a prospectus. Food for thought…
Time for the school promotional video – the modern-day equivalent of the prospectus, just without the text. This is the opportunity to shine. Equipped with upbeat music and funky transitions, your promotional video tells a story about why your school is a vibrant place to be. This video should answer one major question: what is unique about your school?
Want to take your marketing to the next level? Design a suite of graphics for use across your platforms. This will create a coherent package that flows across your marketing channels.
Want to be bold with your marketing? This is where the outreach begins, start appearing in the places where your potential audience is. PPC, paid social, out-of-home, and TV advertising are all relevant here. However, using targeting to narrow down your audience is prudent, certainly when it comes to spending your budget effectively.
Measuring the results. This is the most overlooked part of marketing, but this is how you find out what is working and equally what isn’t. Measuring your marketing activities is important for making informed decisions.
If you work in education and want to promote your setting, contact us to start your journey with Hubspoke Media.